Personalization is a tool. Like any tool it is good for some things, and not for others.
We have seen business spend a lot of time, energy and budget on personalization programs which don’t yield much value.
Our goal is to find the 80/20 for your personalization efforts- so we can start getting results without large IT and analytics projects.
We have seen great results for personalization when you have problems like these:
If you wish to have more relevant, personalized experiences talk to us and we can help you evaluate the right personalization strategy.