Personalization

A Pragmatic Approach

Personalization is a tool. Like any tool it is good for some things, and not for others.
We have seen business spend a lot of time, energy and budget on personalization programs which don’t yield much value.

Our goal is to find the 80/20 for your personalization efforts- so we can start getting results without large IT and analytics projects.

We have seen great results for personalization when you have problems like these:

• Most of my audience has accounts and we have a lot of relevant data on what they might be looking to do.
  
• I have a huge product catalogue and need to surface the most relevant items
  
• I have a long and complex buying cycle, and need to surface relevant content
  

If you wish to have more relevant, personalized experiences talk to us and we can help you evaluate the right personalization strategy.